Artificial Intelligence

Top 5 BI Tools Every Small Business Should Consider

Harsh Rathore
  • March 17, 2025
  • 5:30 min read

Business intelligence (BI) has always been one of the luxury software that only used to be leveraged by bigger corporations. Its huge cost, intricate integrations, and high demand made it out of reach for small to mid-sized professional service firms.

But the game has changed. Now BI tools are more powerful, user-friendly, and affordable than ever and all organisations, regardless of size are using it. Yes, even small firms are harnessing BI to gain deeper insights, streamline operations, and drive data-backed decisions.

Based on research, over 386,180 companies use Business Intelligence (BI) tools, with the majority falling into company sizes of 20-49 employees (75,581 companies), 100-249 employees (61,915 companies), and 0-9 employees (54,794 companies).

The numbers say if your business is not yet using the BI, now is the time. It can help you to transform the way you work. Still, thinking about what BI can do for your business and which tool you should get started with?

Let’s dive in to find out!

Why Business Intelligence (BI) Tools?

While every proficient services organisation strives to stay ahead, counting solely on intuition, experience, or assumptions can be risky. This is where BI tools help. It lets small businesses earn a competitive edge by disclosing market movements and refining business strategies. The real advantage lies in making smarter decisions supported by real-time, data-driven insights.

BI helps transform raw data into actionable intelligence, letting businesses expect trends, simplify operations, and greater efficiency.

By leveraging BI tools for small businesses, companies can move beyond guesswork, confidently adapt to varying market dynamics, and position themselves ahead of the competition with wiser, more strategic decision-making.

Top 5 BI Tools For Small Businesses

1. Infomente

infomente

Envistudios’ Infomente is a leading, AI-powered business intelligence (BI) platform inclined to democratise data analytics across organisations, making it easy for users to pull valuable insights without the need for complex queries or comprehensive technical expertise.

Key Features:

  • Automated Discovery – Leverage AI to unveil hidden insights, like boosting sales with targeted campaigns.
  • Visual Storytelling – Immediately transform data into effective charts and graphs for effortless trend analysis.
  • Seamless Collaboration – Share reports and insights in winks with our GenAI-powered BI tool, enhancing decision-making.
  • Security & Trust – Infomente assures data privacy and sticks to industry compliance standards for secure analytics.

By integrating these features, Infomente authorises businesses to harness their data effectively, transforming it into actionable insights that drive strategic growth and operational efficiency.

2. Looker Studio

Looker Studio is another name in the industry that is most chosen for obvious reasons. This cloud-based data analytics and visualisation tool from Google is designed for SMBs with an involuntary drag-and-drop interface that needs minimal training. It’s not as evolved as the enterprise-level Looker, which needs SQL expertise to run but is far more accessible for teams without dedicated data specialists. Its user-friendly design lets professionals run ad-hoc queries, analyse key insights, and make data-driven decisions with ease. By streamlining data exploration, Looker Studio nurtures businesses to leverage analytics without the difficulty of conventional BI tools, making it a suitable choice for organisations looking to optimise their data strategy.

3. Domo

Domo is known for its intuitive interface, effective data visualisation, and easy-to-use reporting tools. This cloud-based BI platform is apt for beginners, and offers over 1,000 pre-built connectors and Magic ETL, facilitating data transformation without any need for technical expertise. Unlike user-based pricing models, Domo utilises a credit-based system, permitting unlimited users with scalable usage. A limited free version is open for exploration, followed by three pricing tiers based on needs. The platform enables seamless data integration with advanced embedded analytics and its “Domo Everywhere” approach makes it a versatile choice for businesses looking to streamline decision-making with real-time insights.

4. Zoho Analytics

Zoho Analytics is developed for those without technical expertise. Yes, this cloud-based BI tool has intuitive walkthroughs and demos that make it easy to use for anyone or everyone. Its AI-powered assistant, Zia, enhances user experience by offering contextual insights, automating data preparation, and pulling data from multiple sources. With natural language processing, Zia can generate formulas from easy prompts, making data analysis more convenient. Zoho Analytics presents a free personal plan, ideal for beginners, and easily integrates with Zoho’s suite of business tools, making it a smart choice for those already using their ecosystem.

5. QlikSense

QlikSense, a potent BI and data analytics platform from Qlik, delivers seamless access to any device at any time. Developed with a touchscreen-optimised interface, it stands out for its intuitive usability. At its core, it is a remarkable associative analytics engine with advanced AI capabilities and a high-performance cloud platform, making it a foremost choice for businesses. A standout feature is its Search & Conversational Analytics, which lets users ask questions and discover insights effortlessly using natural language, facilitating data exploration and decision-making.

Harness the Power of Data-Driven Insights with Infomente

It's time to make a decision and choose the right tool.

Envistudios’ Infomente can be the name you can rely on. Being AI-powered, it helps with database integration effortlessly and can help you unlock the full potential of your business. It can help complex data into meaningful insights with dynamic visualisations and customisable templates. With robust security and seamless collaboration, Infomente facilitates data-driven decision-making, driving efficiency, innovation, and long-term business success. To learn more, contact us today!

So why wait? Start making a pick and get the best out of your data!